Belcorp International, Ltd. is a multi-brand, international corporation that wanted to introduce their brand to the United States.Â Belcorp needed a new website that would establish their premium line of products to a new audience while attracting legions of beauty advisors to spread the word and sell product.
To achieve this goal, I led a team to re-architect and design their primary website,Â create new interactive tools that promoted Lâ€™BELâ€™s leadership position in the luxury skin care marketplace and produce a new branding and recruitment video.
The new functionalities included a skincare diagnosis tool and commenting engine for product-level ecommerce pages.Â Refreshing design and usability enhancements were immediately praised byÂ independent beauty advisorsÂ onÂ FacebookÂ as â€œsimply awesome!â€ Many Lâ€™BELÂ fans posted comments like â€œTHANK YOUÂ Lâ€™BEL!!â€ and â€œLOVE the new website!! Thank you :)â€
The new seven-minute recruitment video encouraged viewers to become beauty advisors. Stats showed strong levels of engagement, with over 35% of all website visitors watching the video in its entirety.
- Creative Direction
- UX Architecture
- Video Production
- Vendor Management