Great Copywriting

On the release of Boot Camp for Mac OS X:

“Word to the Wise. Windows running on a Mac is like Windows running on a PC. That means it’ll be subject to the same attacks that plague the Windows world.”

“Macs use an ultra-modern industry standard technology called EFI to handle booting. Sadly, Windows XP, and even the upcoming Vista, are stuck in the 1980s with old-fashioned BIOS. But with Boot Camp, the Mac can operate smoothly in both centuries.”

“Mac OS X Leopard. Developers can learn all about the sixth major release of Mac OS X this century at Apple’s Worldwide Developer Conference, to be held August 7-11 in San Francisco.”