Soon after I joined Jack Morton, I was asked to provide digital strategy support for my office’s main project, GMNext. GMNext was a massive celebration of GM’s 100th anniversary, and was heavy on social media tactics. I met with top executives in their Global Communications Group to advise them on the program’s metrics and potential for “success.” One amazing outcome of the project was a collaboration with BoingBoing founder Mark Frauenfelder. I pitched to him the idea of a short video series in which he would have conversations with Chris Borroni-Bird, Director, Advanced Technology Vehicle Concepts at General Motors.
As part of the collaboration, Mark graciously posted the videos on his website, which generated some lively and educated conversation.
A Renaissance In Design:
Boingboing and GM: Innovation Motivation:
Fuel Economy w/ GM and Boingboing:
GM and Boingboing: Rethinking ‘The Grid’: