GMNext and BoingBoing Conversations

Soon after I joined Jack Morton, I was asked to provide digital strategy support for my office’s main project, GMNext. GMNext was a massive celebration of GM’s 100th anniversary, and was heavy on social media tactics. I met with top executives in their Global Communications Group to advise them on the program’s metrics and potential for “success.” One amazing outcome of the project was a collaboration with BoingBoing founder Mark Frauenfelder. I pitched to him the idea of a short video series in which he would have conversations with Chris Borroni-Bird, Director, Advanced Technology Vehicle Concepts at General Motors.

As part of the collaboration, Mark graciously posted the videos on his website, which generated some lively and educated conversation.

First story on BoingBoing

Second story on BoingBoing

The videos:

A Renaissance In Design:

Boingboing and GM: Innovation Motivation:

Fuel Economy w/ GM and Boingboing:

GM and Boingboing: Rethinking ‘The Grid’: