Category / Past Work
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This Makes Me Happy
Based on data analyzed by Nielsen Buzz Metrics, the Ford Fusion was THE most talked about vehicle online at the North American International Auto Show.
April 19, 2012 -
Boy, You’re Awesome
While serving as a Creative Director at Hallmark I had several conversations with the in-house recording studio team about music. I also happened to mention my background in playing guitar with bands…
September 14, 2011 -
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Introducing the Hallmark Kids Collection Website
Hallmark research finds a discrepancy between how much moms think they encourage their kids…and how much kids say they receive. To bridge that gap, Hallmark launched Kids Collection, products designed for parents…
February 15, 2010 -
Jack Morton Virtual Events
As lead digital strategist, I helped define their industry-leading virtual event solution. The Virtual Experience Platform delivers on the immediate need for virtual alternatives as well as a long-term paradigm shift where…
July 27, 2009 -
Jack Morton Social Media Engagement Strategy
With the explosion of social media, Jack Morton Worldwide in Detroit hired me to help them adapt to today’s marketplace. I was instrumental in conceiving eVerbâ„¢, a social media engagement strategy. eVerbâ„¢…
April 1, 2009 -
GMNext and BoingBoing Conversations
Soon after I joined Jack Morton, I was asked to provide digital strategy support for my office’s main project, GMNext. GMNext was a massive celebration of GM’s 100th anniversary, and was heavy…
June 21, 2008 -
Audi Diesel Launchpad
So we launched the new Diesel Launchpad website for Audi USA and it was actually mentioned on wired.com! Audi came to ICON to create a website dedicated to explaining diesel technology and…
March 1, 2007 -
New ICON Brand and Website
One of my first tasks at ICON was to lead a comprehensive identity redesign for our company. The centerpiece of the new brand is a green 3D shape that represents the many…
January 1, 2006