Apple Store Disconnect

February 1, 2009
Experience Design

If I had to look at all of the Apple .com properties I think the Apple Store is in the biggest need of redesign. For one, it is the direct philosophical opposite of the physical experience. Secondly, it’s not remotely iPhone-ready. I’ve tried to browse the store several times on my iPhone and it’s damn near impossible.

 Iconic Physical Apple Store:

appleretail

Congested Apple .com store:

applestore