Apple and the Environment

Phil Schiller’s line at the end of this article is too funny:

“Larry Fahn, a former president of the Sierra Club, said a recycling program recently announced by Apple didn’t go far enough. He also said that Apple has only recycled 2.4 percent of the computer equipment sold seven years ago, compared to 10 percent recycled by Dell and 7 percent by HP.

“We are concerned that besides being a hip, cool company, Apple is falling short of the industry environmentally,” Fahn said. “I would like to thank you for the program introduced last week, but there is still a long way to go.”

In response, Jobs noted that the Sierra Club recently voted Apple one of its top 10 environmentally friendly companies. “So there is some kind of disconnect with your numbers,” he said. Jobs also noted that Apple’s new recycling program takes any computer, not just Macs, “because we like switchers, too.”

“I think there are a lot of PCs that should be recycled,” Schiller added.