Despite global awareness of recycling plastics, it’s easy for people to slip back into bad habits. The American Chemistry Council set out to create an entertaining and educational experience for young children that would reinforce positive recycling behaviors. We turned to casual mobile gaming to make that connection.
The educational experience was served in two ways. One presented simple factoids prior to play; the second provided simple calculations to demonstrate how many plastic water bottles were needed to create a post-recycled product. Later we added the ability to redeem points earned for real-world products made with recycled plastics.
Our version of a “paper toss” style game took a whimsical approach using everything from monkeys hanging from a kitchen ceiling to penguins on a basketball court; we even featured a recycling container as the model on a fashion runway. Cartoon animals looked on, and tried to distract, as you played. In addition to being the lead UX designer and architect, I was the Creative Director for the illustrations.