If Ask was great at answering the small questions in life, like “What’s the weather in Detroit”, “ what if Ask could answer questions of consequence, like “How can I become more cultured, or How can I make my community safer?

Awesomist was conceived to help people find answers to the big questions. This product was designed to guide them from novice to expert through curated content, social encouragement and real world activities. I led the UX team with regard to strategy, ideation, architecture and design.


  • Product Management
  • Creative Direction
  • Concept Development