One of my first tasks at ICON was to lead a comprehensive identity redesign for our company. The centerpiece of the new brand is a green 3D shape that represents the many facets of the company’s services and philosophy. Why green? Well, in addition to the standard digital agency work, ICON produces several green technology news websites. This extra dimension led me to embrace and prominently utilize the color. The project also included sales materials, business cards, event signage, and our company’s critical business asset, the web presence. Check the site out!