SunPower Solar Discovery Game
In June 2011, wanting to engage and educate the average consumer about energy awareness and the process of going solar in a fun and meaningful way, SunPower and Ogilvy 360 Digital Influence launched the ‘Solar Discovery Game’: a first-of-its-kind educational Facebook trivia game. To play the game, contestants first liked SunPower on Facebook. They were then presented with an ongoing series of trivia questions to earn ‘panels’ (points) towards the grand prize. Players could also earn social collateral, or ‘badges’, along the way for unlocking achievements that could then be posted to their Facebook Wall.
By playing the Solar Discovery Game, contestants had the chance to win the grand prize of a complete SunPower solar energy system worth up to $25,000 and were entered to win more than 60 featured prizes, including plane tickets, video cameras, gift cards and event tickets, from a long list of SunPower partners. Additionally, to activate fans with an existing solar system, the grand prize winner could add the solar installation to an existing system, or gift it to family, friends, a neighbor, or a local community building, such as a school or recreation center. To encourage further solar education, fans were awarded additional points toward the grand prize for clicking a ‘Find Answer’ link within the game that directs them to an educational source or article.
Select Campaign Results:
• Over 4,200 players representing all 50 US States and the District of Columbia
• Fans of the SunPower Facebook Page increased by 246% during the three-month game
• Players spent on average almost 20 minutes in the game per session – Facebook’s avg. time spent overall is 10
• 8,305 game badges were awarded in the first month of the game
While we expected to have many players under 24, we have also had high levels of participation by more mature players (older than 40). The winner, a 60+ year old woman from Orange County, California, correctly answered all 209 questions, including those in the final tie-breaker round. She chose to gift the grand prize (a $25,000 value SunPower solar installation) to her son.