Creativity is just connecting things.
— Steve Jobs


Video, Website

Belcorp International, Ltd. a, multi-brand, international corporation with over 44 years of experience in developing and selling products in skin care, fragrance, makeup, body care and hair care through a network of 850,000 Independent Distributors across the Americas wanted to introduce their brand to the United States. To do this, they needed a new website that established their premium line of products with a new audience while attracting legions of Beauty Advisors to help spread the word and sell product.

In order to achieve this goal, I led a team to produce a new branding and recruitment video, redesign their primary , and create new interactive tools to declare L’BEL’s leadership position in the luxury skin care area. Some of the new functionality included a skincare diagnosis tool and a commenting engine for product-level ecommerce pages. The usability enhancements and refreshing designs were immediately praised by independent beauty advisors on Facebook as “simply awesome” with many L’BEL fans posting comments like “THANK YOU L’BEL!!” and “LOVE the new website!! Thank you :)” In addition to the website, I led the creation of a new Recruitment video designed to encourage viewers to become Beauty Advisors. The seven minute video showed strong levels of engagement with over 35% of all website visitors watching it in its entirety.